Question:

Who's the guy that creates slogans and logos for companies?

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Is there a certain job title that does only that or is it just one part of a guys job..

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  1. It's the job of the advertising agency.  If the company can spend a lot of money, they get a team; otherwise it's on the shoulders of one poor rep.

    -MM


  2. Usually the Creative Head of the advertising firm works with the Brand Manager, (or Marketing Head) of the company for which the logo needs to be created.

    They work with a big team of people.....but often the idea of a logo, catchphrase, or a branding trademark might spring from ANYbody within the company, and the creative team just polishes and works on it to make it official.

    It's a fun job!

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