Rolex Daytona 116520 will not start

Question

This being an automatic movement watch, I tried shaking it a bit but nothing. Then opened the crown to first click and wound it from top to bottom for a minute but nothing. Could it be in chronograph mode? The large second hand which is part of the stopwatch is not moving from it's position at 29 seconds. by pressing the two stopwatch buttons I can move the minutes and hour needles of the stopwatch but the regular hour needles will not move.

I think I am just doing something wrong. HELP!

Patrick