Describe main actors and forces in a mordern marketing system.?

Question

Describe main actors and forces in a mordern marketing system.?

Answer 1

Everyone in the company is in marketing.  From front line salespeople, to back-office developers.  Every decision made is a marketing decision because of increasing transparency and scrutiny of modern corporations.  

As far as forces, simply put, the customers are in control.  Social technologies are shaping corporate strategy.  Be they ratings, blogs, tagging, or widgets - corporations are now required to tune in, become aware, and participate in social media.  Those that stick their head in the sand are doomed.

Scott Clark

Web Strategist